It's nice to meet you!
I’m Elaine Matthias, a digital product designer
using design skills and business savvy
to build better user experiences.
Century 21 Department Stores
Investing in a Web Store Re-platform
Century 21 needed more sophisticated e-commerce functionality and sought out my employer, Optaros, to rebuild their web store on Salesforce Commerce Cloud. Optaros specializes in e-commerce platforms and the accompanying system integrations.
Automotive Art Paints
Launching a New Brand
An established automotive paint manufacturer wanted to attract attention in the US market with a new brand and web store. By launching a new web store, YoCoat.com, Automotive Arts sought to bring their automotive paints directly to the customer.
United States Postal Service
Ship Shape Augmented Reality App
The United States Postal Service commissioned a research study to identify and mitigate potential usability issues before launching a new augmented reality mobile app.
How I Can Help
Using wireframes and technical documentation, I leverage UI design pattern best practices to build user-friendly websites with sensible interactivity.
Feature Value Maps, Gap Analysis, Experience maps, and annotationed wireframes are all important parts of my design process when I document decisions throughout the course of a project.
Testing the functionality of idea can help refine key elements of the implementation, ensuring that the design’s logic is both functional and logical from the user’s perspective.
Feature Value Maps, Gap Analysis, Experience maps, and annotations are all useful tools to document decisions at key points in the project.
Every web site or app benefits from having an expert set of eyes perform a heuristic review or solicit user research on a feature. An audit is an easy, inexpensive way to lend focus or outside opinions to a project. I partner with NANO Web Group when performing an audit, learn more here.
Collaboration and alignment are critical stages of the design process; workshops help everyone on the project team exercise their voice, surface knowledge, or identify gaps. Working together helps elicit empathy and support that keeps a project’s momentum.